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UNDERWARE & Back Again: An Entrepreneur's Tale

Welcome to the journey, a fantastic quest over treacherous terrain. A journey where we will navigate hamlet and shire, mountains and mines in search of the elusive one ring of power (read waistband). This is the maiden voyage of the UW blog—"The Daily Briefs" where we will keep you up to date on products, specials, good news about masculine comfort and general all around red-blooded American bad-assery! When you are in the men's underwear business, you cannot take yourself too seriously. You gotta laugh about topics that some people find a bit awkward. I don't find men's drawers that awkward to talk about, but I cant tell you how many folks do get a little flushy and blushy.  But There...

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